
Co-founder & CEO
Jeffrey Chua
Before founding Millennium Enterprise Pte Ltd, Jeffrey Chua has more than 15 years of management experience from Accenture, IBM, Public Service Division (Prime Minister’s Office), Monetary Authority of Singapore (MAS) and United Overseas Bank (UOB). He headed UOB Enterprise Data Governance Policy unit which governs and manage data risks for UOB globally. He is a member of Singapore Institute of Directors. In addition, he serves as an Affiliate Faculty in SMU Academy, Singapore Management University.
In 2016, he founded Millennium Enterprise with the vision of creating global brands and innovative products that will improve everyone’s life. Being a dad, his family has also inspired him to create a sustainable baby brand – NatureBond for millennials.
In 2022, he led Millennium Enterprise Pte Ltd to win the Straits Times Fastest Growing Companies 2022 (Top 23) and Financial Times (FT.com) Top APAC High Pacific Growth Companies (Top 140). The company was also awarded by Amazon as the Top Global Seller of the year in 2022. After which, the company’s baby brand – NatureBond has been acquired through a multi-million deal in 2022.
Jeffrey is featured as a successful entrepreneur by Singapore Management University (SMU) MBA School and Singapore SME Horizon.
Jeffrey completed Advanced Management Programme (AMP) at INSEAD. He is a MBA scholar who graduated with a MBA from Singapore Management University and obtained his Bachelor of Engineering from National University of Singapore (NUS) in 2005. He did a MBA exchange at Tuck School of Business at Dartmouth USA. He is also a mentor and speaker at NUS Entrepreneurship Society and an angel investor. He is alumnus of INSEAD, NUS and SMU.
Co-founder
Xu Qiuling
Xu Qiuling co-founded baby & maternity brand – NatureBond with Jeffrey Chua in 2016. She launched the first 2 patented products of the company, namely the NatureBond Silicone Breastmilk Saver and the NatureBond Baby Feeder.
The NatureBond baby feeder is an innovative baby feeding product that combines the functions of a baby feeder, pacifier and teether. It is one of the top selling baby feeders in USA and Europe.
Qiuling had more than 15 years of experience working in banks and financial institutions – HSBC and Nomura. She was one of the ASEAN leads in HR Services at Nomura. She graduated with a Bachelor of Science from National University of Singapore in 2005 and is an alumnus of NUS.


Headquartered in the financial hub of South-East Asia – Singapore, the company is Amazon’s Top Go Global Seller of Year 2022. Our products are one of best selling products in Amazon globally since the company is founded in 2016.
Read more about us – Straits Times Singapore Fastest Growing Companies 2022 “Growth Beyond Our Shores”
Read Singapore SME Horizon – NatureBond & its E-Commerce Growth
